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TiWi Market Segments

TiWi’s solution targets four market segments: online newspaper, radio, television websites, and commercial digital signage companies. The following table provides a solution overview:

Target
Segment
Solution
Offering
Technology
Component
Distribution
Network
Online
Newspaper
MyTiWi
Newspaper
Interactive
Advertising
Platform (iAP)
eMedia
Network
Online
Radio
MyTiWi
Radio
Interactive
Advertising
Platform (iAP)
eMedia
Network
Online
Television
MyTiWi
Television
Interactive
Advertising
Platform (iAP)
eMedia
Network
Digital
Signage
MyTiWi
Signage
Interactive
Advertising
Platform (iAP)
Individual


TiWi solutions are positioned at visitor aggregation points (at online newspaper, radio, television sites, and signage locations) to offer the greatest convenience, accuracy, engagement and productivity to visitors, media sites, advertisers, and signage companies by leveraging technology to automate inefficient processes.

Representative Media Properties by Segment:

  • MyTiWi Newspapers – Half Moon Bay Review, Leesburg Press, Miami News Record, MSPMagazine, New Mexico Marketplace, Panama City, Sioux Falls, Tallahassee, Columbus LocalNews, Bangor Daily.
  • MyTiWi Radio – 94.7 WLS, ESPN 1500, 97 ROCK, Mix 107.3 FM, MyTalk 107.1, WLS AM,WYAY106.7, The Flag AM 1100, KQRS FM, Love 105 FM, Eagle 106.9 FM, JOX-FM.
  • MyTiWi Television – KOB-TV, KDIO-TV, WKYT-TV, WYMT-TV, KSTP-TV, KING-5 TV.
  • MyTiWi Signage – Daktronics, Alive Promo.

Representative Advertisers:

  • General Mills, Sun Country Airlines, Harley-Davidson, Edina Realty, DexKnows, Caribou Coffee,Holiday Stations, Village Chevrolet.